Exactly What You Can Do to Define What Makes Your Brand as Unique as … M&Ms
February 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. "Melts in your mouth, not in your
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2 Things Your Brand Needs to be Authentic
When people think of authentic brands, they usually come up with companies like TOMS, Ben & Jerry’s, and Lego. What
Read moreBuilding Cannabis IP Includes Both Your Brand and Your Technology
Federal law is no help when it comes to protecting cannabis intellectual property but there are many effective workarounds. February
Read moreAfter What Congress Did This Weekend, We're On the Verge of Yet Another Government Shutdown. (For a Brand New Reason Almost Nobody Saw Coming)
The 35-day government shutdown that ended January 25 cost the United States about $ 11 billion. It also caused more
Read moreLoose Women's Nadia Sawalha and Janet Street-Porter brand Liam Neeson 'disgusting' and a 'racist'
Loose Women’s Nadia Sawalha and Janet Street-Porter brand Liam Neeson a ‘disgusting racist’ as they address ‘career-ending’ ongoing row By
Read moreMarmite-owner Unilever snaps up snack brand Graze
Marmite-owner Unilever has bought healthy snack brand Graze, which started life a decade ago as a snack box delivery service.
Read moreTech Companies Have a Brand Image Problem: Here's How to Solve It
Tech companies everywhere, but especially those in Silicon Valley, have a serious brand image problem. Over the past few years,
Read moreBuilding Reputational Capital Is a Must for Succeeding as a Cannabis Brand
Customers can buy whatever you sell from somebody else. They’ll decide based on your reputation. February 1, 2019 5 min
Read more3 Ways to Be a More Genuine Brand
Brand authenticity is rare these days, and given customers’ skepticism of businesses both large and small, no organization is safe
Read moreVictoria Beckham's fashion brand receives a £23 million cash injection
Victoria Beckham’s fashion brand receives a £23 million cash injection from husband David after filing £10 million in losses By
Read moreSci-fi author Marko Kloos on what it takes to build a brand new solar system
Over the last six years, author Marko Kloos has forged an impressive career for himself with Frontlines, his popular, long-running
Read moreTo Build Your Brand, Avoid This Questionable (and Common) Press Release Tactic
We live in an age where anyone, anywhere can hang out a shingle and claim to be good at anything. When
Read moreNews: Brand USA to debut at ITB China 2019
Based on positive feedback from United States-based exhibitors at ITB China 2018, Brand USA has decided to include the event
Read moreRussell Brand reveals why he's not a hands-on dad
Russell Brand has revealed he has never looked after his children for a 24-hour period in an interview where he
Read moreNews: Aer Lingus unveils new brand as it seeks further transatlantic expansion
Aer Lingus has unveiled its new livery and brand during a green-carpet event in Dublin. During the ceremony in hanger
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