Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Airlines love
Read moreIn a crisis, brands with a strong social strategy have much more influence than their print-limited predecessors ever did. December
Read moreI recently spent a Saturday binge listening to podcasts on iTunes, and came across a presentation featuring Bethenny Frankel. She said, “everyone today has
Read moreFor most of us, it means the difference between staying productive or losing hours of work trying to figure out
Read moreAmanda Klane and Drew Harrington took more than a year iterating on the delicious idea behind their company, Yasso. November
Read moreAccording to Yohn, there are five specific strategies for achieving brand-culture fusion. The first four of these strategies focus on
Read moreWyndham Hotels & Resorts has unveiled a new direction for the Ramada Encore by Wyndham brand. At the heart of
Read moreThrough watching the stumbles of national brands, smaller businesses can learn what to do — and not do — to
Read moreChris Hunter helped come up with the controversial caffeinated alcoholic drink. Now he’s the CEO of Koia. November 19, 2018
Read moreChinese selfie app and smartphone maker Meitu has announced that Xiaomi is effectively taking over its hardware business. Future phones
Read moreIs your dress code ‘casual clothing’ or ‘smart casual’ and what’s the difference? Your code might say more about your
Read morePremier Foods has said it is exploring the potential sale of its Ambrosia custard brand. The firm, which also owns
Read more4 years ago, Stevin John was a relatively unknown SEO specialist and online marketer. Today, he is a global, multimillion
Read moreEvery year, I chronicle the brand disasters and brand scandals that did the most damage in the recent months. Previous
Read more“Fortnitemares” has come to an end, and it left the world of Fortnite dramatically altered. This afternoon the battle royale
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