- Fitness influencer Brittany Dawn Davis has yet to issue full refunds to customers weeks after a wave of complaints that she “scammed” her followers.
- Davis, who has more than 500,000 Instagram followers, sold personal nutrition and personal coaching programs to her fans. But many of them weren’t personally tailored to the people who purchased them, customers told INSIDER.
- Davis has apologized and said she’d handle complaints on a “case-by-case” basis. Many people have received offers for only partial refunds.
- While a few sponsors have dropped Davis, her influencer career seems to be continuing.
- Several followers are weighing whether to take legal action against her.
More than a month after fitness influencer Brittany Dawn Davis lost followers and sponsors for “scamming,” her customers, a claim levied at her in her comments section and in interviews with INSIDER, many are still waiting for a full refund.
Davis, who has more than 500,000 Instagram followers and professionally goes by “Brittany Dawn,” was the subject of complaints for years over her personal coaching and nutrition programs. While the programs — which cost up to $ 300 — promised customized personal coaching sessions and nutrition plans, customers complained that they were all the same. Davis deleted critical comments and blocked users who complained, multiple followers told INSIDER.
The complaints reached a critical mass in February, when users formed a private group on Facebook called Brittany Dawn Fitness Complaints, which now has more than 5,000 followers, to trade stories of being “scammed” by Davis. Davis issued an apology and said she would issue refunds to some customers.
But Davis issued only partial refunds to many of her customers, who remain upset they aren’t receiving a full one.
In the Facebook group, dozens of people have posted screenshots of Davis’s customer service representatives offering only a 50% refund, instead of a full one, even though Dawn didn’t supply the services she advertised.
Davis didn’t immediately respond to INSIDER’s request for comment. In a previous comment to INSIDER, she said she’s handling customer complaints on a “case-by-case” basis.
“I appreciate any grace afforded me while I get this business in order for whatever future it may hold,” she wrote in an email. “But, for today, I will continue to address each of my customers offering make-goods, plan extensions and refunds on a case-by-case basis.”
Davis’s career seems to be thriving, despite the controversy
Since Davis’s “scam” went viral in February, she’s lost several sponsors on Instagram and YouTube. The nutrition food company Tropeaka and clothing brand TimelessLabel dropped her more than a month ago, according to emails and Instagram messages reviewed by INSIDER. More recently, the mattress brand Helix said it asked her to stop using affiliate links in her social media accounts.
But while customers are still struggling to get a refund, Davis herself has mostly continued her influencer career without a hitch. Her website no longer sells nutrition and coaching plans for now, but her Instagram pages include a recent trip to Hawaii, with some posts featuring what appear to be brand partners, like the local food company 1979Hawaii.
Some followers are weighing legal action
Several customers in the Brittany Dawn Fitness Complaints group have also tried to rally support for a class action lawsuit. They’re arguing that Davis, who lives in Dallas, should pay damages for the distress they faced by offering intimate details about their lives — such as personal and health details for nutrition programs — only for Davis to ignore them.
Kayla Lippens, a personal coach and Instagram personality in her own right, argued in an Instagram story that a lawsuit was the right course of action. She said Davis did personal coaching sessions with her for two weeks, instead of two months, and refused to give her a full refund.
“I went into detail about my depression. About how I was suicidal. About how I was eating. About how I was binge-eating,” she said. “You’re paying somebody to help you and be there for you… for someone to basically take your money and run — it hurts.”
Customers have also filed consumer protection complaints with the Texas attorney general’s office, according to the Dallas Morning News. The complaints are about transactions from between 2014 and 2017, and at least one mentions that a class action lawsuit is in the works, according to the Dallas Morning News.